Everyday Equality

Introduction

This strategy is the start of an important journey for Eliezah foundation. It is a clear statement of how we are going to realise change so that Women and Girls enjoy equality and fairness.

That itself is nothing new. Eliezah Foundation has always been about making change happen. We know that our quality information and advice, personalised services and influential campaigns mean that more women and girls can lead the lives they choose.

But life today is much harder for women and girls than it needs to be. Women and girls have told us that the challenges they face are changing. So we’re changing to meet those challenges with them. If we don’t, we won’t be in a place to support women and girls to realise their ambitions in the future.

Our strategy is underpinned by detailed and robust plans that will achieve our mission of everyday equality. We will be a truly mission-led organisation relevant to the lives of millions of women and girls, available when women and girls need us most.

We have ambitious plans for the next five years. We want to raise expectations when it comes to Women. To do this we’re going to focus on the priorities women and girls tell us matter most; supporting them to get the best start in life, live the life they choose and be financially secure.

We want to harness the power of digital technology to improve lives and reach many more women and girls, to offer the information they need, be better connected and in control far away from violence.
We want women and girls and others to come together to kickstart campaigns. Challenge attitudes. Influence decision makers. Shape the world around them.

We want women and girls to have fairness and equality – at home, at work, at school and in our communities. Women and girls will remain at the heart of everything we do.

We are proud of what we have achieved and excited about the future. We will be a bold and collaborative force to bring about positive, lasting change. And we look forward to working with you to make that happen.

See Our Values Here

Building On Change

The challenges Women and Girls face are changing. Women and girls today have greater ambitions for life and expect to be treated equally. But too often women and girls can’t access the support they need at home, in education or at work, but instead receive violence and face negative attitudes, rejection and huge pressures from family and community.

So we’re making a choice to change too. We want to support women and girls to realise their ambitions. We will focus on having the greatest impact on the lives of women and girls. There is still much more to do. To challenge Violence against women, injustice, change attitudes and ensure women have a stronger voice to influence change at home and across society.

We will redesign our information, approach And support to reach millions of women and Girls and have the greatest impact on their lives.

We will challenge government and businesses to tackle inequality.

What Is Everyday Equality?

Everyday equality is about ensuring we all have an equal chance in life. Not feeling inferior, not being treated unfairly, not being overlooked because of who we are. It’s about fairness, justice and rights – at home, at school, at work and in our communities.

Women and girls tell us that everyday equality can’t be achieved without a steady income, enough to pay the bills and cope with unexpected events. For many, but not all women and girls, it’s about having a job, a respectful partner and a nurtured community.

It’s about feeling strong enough to cope with the hard times. It’s about knowing how to get emergency support and getting that support when it’s most needed, in a way that suits you. It’s about finding others who are in the same boat and share grievances to find solutions, not feeling alone. It’s about going to school, feeling safe, having friends, going out and enjoying life. It’s about feeling independent, confident, loved, respected and connected.

Looking ahead

By 2023, we will be recognised as the go-to organisation for Gender Based Violence Issues, directly reaching 750000 people with information, advice and support. We will be driving change for most of the Women and girls in Uganda so their ambitions aren’t limited by attitudes or policy or their Gender, and they can lead the lives they choose.

We have ambitious plans for the next five years.

To help us develop this strategy, we listened to women and girls, their families, our supporters and Women and girls Organisations to ask them where we should focus in the next five years. It was important to have conversations with people who matter to us so we could build a strategy that tackles the challenges and issues they told us they face.

• We will work in partnership with community women and girls, government, businesses, partners and the public to make change happen.
• We will deliver social change by influencing policy, attitudes and society, and through direct offer of information, advice and support to women and girls and their families.

We will:

• Develop a robust evidence base through case documentation and GBV services, attitudes, families, and technology that will tell a compelling story about the reality of women and girls lives and the need for change.
• Run two major campaigns each year to inspire government, businesses and the public to change policy, practice and attitudes. In 2019 we will campaign for a women development and protection through the building bridges for women campaign and help businesses to design new workplace policies and technology inclusively.
• Offer over 10 quality services women and girls tell us they need in a way that suits them – offer emergency support through our services and offer trainings for capacity building.
• Build a community of women and girls who support each other and share experiences, advice and tips to guide one another through life’s big moments. By the end of 2019/20 we plan to secure 40,000 community members.
• Harness the power of digital technology and reach many more women and girls to offer the information they need, and improve lives through assistive technology and better access GBV services.
• Be the go-to organisation for 750000 people who need information, advice and support at times when it matters most.
• Diversify our income streams through fundraising, partnerships and do business so that we have a sustainable voluntary-funded base.

Our work for 2018 – 2023

Eliezah Foundation will support women and girls to

Get the best start in life.

Goal: Fulfill my potential during my early years

Eliezah Foundation will improve opportunities for Women and the resilience of their families by:

• Increasing financial security so that families can support young girls and avoid exploitation.
• Challenging attitudes and barriers that limit opportunities and ensuring women access the support and information they need to live the lives they choose.
• Increasing emotional resilience so that women and girls can overcome GBV challenges in the early years.

Goal: My Adulthood is as equally important

EFI will ensure women and girls have the same opportunities as everyone else by:

• Increasing access to early and tailored support, information and advice.
• Supporting more young women and girls to move into work.
• Challenging attitudes and barriers that limit women’s potential.

So, what will we do?

• Launch the Building Bridges for Women Campaign in 2019, to engage all sectors including monarchy in conversation to enable girls grow resourcefully into adulthood without interference.
• Support our communities to Come Up with a community regional action plan that harnesses culture while supporting grown and development for young women and girls.
• Encourage women to live healthy lives and to make decisions that support their growth and development.
• Empower men and women to participate in conversation on equality and better work Conditions for women.

Live the Life they Choose

Goal: Live the life I choose

Eliezah Foundation will ensure all women and girls are able to live the life they choose by:

• Widening access to Justice, care and support to victims of violence against women and ensuring it is better tailored to individual need so that women can live independently and fulfill personal aspirations.
• Increasing Women and girls power and influence so they are empowered to make decisions about their lives and effect change in their communities without Cultural interference.
• Harnessing the potential of digital technology so that Women and girls can live more independently informed.

So, what will we do?

• Each year we will support young women and girls to become campaign leaders through EFIWomen group activities.
• Campaign so that Safety, employment opportunities and other crucial services better enable women and girls to be independent, confident and connected to their friends and family.
• Provide Psychosocial support to women and girls to help in guidance on choosing better life changing decisions.
• Run special Projects that build skills for Women and girls in communities where poverty is a huge challenge.

Be financially Secure

Goal: Have the opportunity to work

Eliezah Foundation will work to reduce the gap between the percentage of women and girls and men in work by:

• Ensuring women and girls get voluntary, tailored and joined-up support so they get in, stay in and progress in work.
• Improving workplace policies, practice and culture so that women employees are better supported at work and experience improved attitudes in the workplace.
• Changing attitudes, promoting ambition and fostering a culture where women and girls can be open about what they need to succeed at work.

Goal: Have a decent standard of living

EFI will tackle the indecency treatment of women that lead to poor standards of living by:

• Involving Men in lobbying for decent Standards of living for women in their home and then in their communities.
• Empowering women to use the internet to share information about their standards of living both at home and in their communities.
• Ensuring increase tolerable standards of living for girls.

So, what will we do?

• Launch 29 women in business services in the next five years to provide highly personalised support (technical and financial) for women and girls to start businesses, find, apply for jobs and progress in work.
• Involve media to discuss aggressively the issues raised by women in a work place under the BBW campaign
• Launch a membership program to help institutions create applicable policies to support women in work.

See Our Impact Here